OU Health Style Guide

The OU Health style guide is a resource to help you when working on OU Health- related media stories. Designed to enhance the accuracy of content, this guide aims to ensure clarity and consistency and covers a variety of topics. Feel free to explore and contact a member of the OU Health media relations and storytelling team member if you need further clarification.

OU Health

  • OU Health is the enterprise name and leads our brand, think of it as an umbrella term that encompasses all our facilities

OU Health University of Oklahoma Medical Center

  • Oklahoma's flagship academic hospital in downtown Oklahoma City.
  • On second reference, drop OU Health.
  • Never reference as OU Medical, OU Med, OU Medicine.

OU Health Edmond Medical Center

  • Community hospital in Edmond, Oklahoma.
  • On second reference, drop OU Health.

Oklahoma Children’s Hospital OU Health

  • Oklahoma's only comprehensive pediatric hospital.
  • On second reference, drop OU Health.
  • Never reference as Oklahoma Children’s or OU Children’s.

OU Health University of Oklahoma Medical Center Level I Trauma Center

  • Describes trauma care at OU Health University of Oklahoma Medical Center, Oklahoma only Level I Trauma Center.
  • On second reference, drop OU Health.

OU Health Stephenson Cancer Center at the University of Oklahoma Health Sciences

  • Oklahoma's only National Cancer Institute-Designated Cancer Center.
  • On second reference, drop OU Health and at the University of Oklahoma Health Sciences.

OU Health Harold Hamm Diabetes Center at the University of Oklahoma Health Sciences

  • Oklahoma's foremost research and clinical care facility for diabetes.
  • On second reference, drop OU Health and at the University of Oklahoma Health Sciences.

Oklahoma Children's Hospital OU Health Behavioral Health Center

  • Oklahoma's only pediatric behavioral health center.

Oklahoma Center for Geroscience and Healthy Brain Aging at OU Health

  • Oklahoma's foremost center on aging and memory care.

OU Health Physicians

  • Name of physician practice
  • Business name of OU Health Physicians is OU Health Partners; Only use when referring to the business entity.

Editorial Guidelines Index

A

Academic degrees:

On first reference, include their credentials after a person’s full name, preceded by a comma: John Zubialde, M.D., Anne Pereira, Ph.D. For subsequent references, use Dr. and last name.

Example: Dr. Smith

Academic titles/credentials:

Use periods in degree abbreviations: M.D., D.O., R.N., Ph.D., D.D.S. But do not use periods in degrees or credentials with three or more letters: MBA, MPH, MHA, FACHE. Exception: D.D.S., P.A.-C and Ph.D.

  • D.D.S. and D.M.D. are generally interchangeable, but the OU College of Dentistry awards the D.D.S. degree.
  • Lowercase faculty titles, including before a name: She is an associate professor in the Department of Neurosurgery. He met with professor Mary Beth Humphrey, M.D., Ph.D., during his visit. Only use academic titles when the content relates to an educational aspect of our mission.

C

Clinical trials:

Use Phase I, Phase II or Phase III to describe clinical trials.

Condition, disease, disorder:

Say people with diabetes, not patients suffering from or afflicted with diabetes. Do not define a person by their disease. Avoid She is diabetic. Instead, say She has diabetes. Avoid expressions such as: He is battling cancer or She is a stroke victim. Use neutral, precise descriptions: He has stomach cancer. She is a stroke patient.

Do not capitalize unless they contain a proper noun: congestive heart failure, non-Hodgkin’s lymphoma, Achilles tendinopathy.

H

HIPAA

HIPAA is the acronym referencing the Health Insurance Portability and Accountability Act of 1996. It may also be referred to as “privacy laws” or “the federal law restricting release of medical information.” HIPAA is a federal law that involves national standards to protect sensitive patient health information (PHI) from being disclosed without the patient’s consent or knowledge.

L

Level I Trauma Center

Use to describe trauma care at OU Health University of Oklahoma Medical Center and at Oklahoma Children’s Hospital OU Health, when written use roman numeral (Level I), when spoken say level one.

Level IV NICU

Use to describe the highest level of neonatal care available in Oklahoma at Oklahoma Children's Hospital OU Health.

N

National Cancer Institute-Designated Cancer Center

Always hyphenate and capitalize. Acceptable on second reference: NCI-Designated Cancer Center. OU Health Stephenson Cancer Center at the University of Oklahoma Health Sciences is Oklahoma’s only National Cancer Institute-Designated Cancer Center.

See how you benefit from OU Health services in the community Learn More
Discover what patient-centered care means for you Learn More