The OU Health style guide is a resource to help you when working on OU Health-related media stories. Designed to enhance the accuracy of content, this guide aims to ensure clarity and consistency and covers a variety of topics. Feel free to explore and contact a member of the OU Health media relations and storytelling team if you need further clarification.
Academic degrees:
On first reference, include their credentials after a person’s full name, preceded by a comma: John Zubialde, M.D., Anne Pereira, Ph.D. For subsequent references, use Dr. and last name.
Example: Dr. Smith
Academic titles/credentials:
Use periods in degree abbreviations: M.D., D.O., R.N., Ph.D., D.D.S. But do not use periods in degrees or credentials with three or more letters: MBA, MPH, MHA, FACHE. Exception: D.D.S., P.A.-C and Ph.D.
Clinical trials:
Use Phase I, Phase II or Phase III to describe clinical trials.
Condition, disease, disorder:
Say people with diabetes, not patients suffering from or afflicted with diabetes. Do not define a person by their disease. Avoid: She is diabetic. Instead, say: She has diabetes. Avoid expressions such as: He is battling cancer or She is a stroke victim. Use neutral, precise descriptions: He has stomach cancer. She is a stroke patient.
Do not capitalize unless they contain a proper noun: congestive heart failure, non-Hodgkin’s lymphoma, Achilles tendinopathy.
HIPAA is the acronym referencing the Health Insurance Portability and Accountability Act of 1996. It may also be referred to as “privacy laws” or “the federal law restricting release of medical information.” HIPAA is a federal law that involves national standards to protect sensitive patient health information (PHI) from being disclosed without the patient’s consent or knowledge.
Use to describe trauma care at OU Health University of Oklahoma Medical Center and at Oklahoma Children’s Hospital OU Health, when written use roman numeral (Level I), when spoken say level one.
Use to describe the highest level of neonatal care available in Oklahoma at Oklahoma Children's Hospital OU Health.
Always hyphenate and capitalize. Acceptable on second reference: NCI-Designated Cancer Center. OU Health Stephenson Cancer Center at the University of Oklahoma Health Sciences is Oklahoma’s only National Cancer Institute-Designated Cancer Center.